Marketing Strategy

Developing a marketing strategy can feel overwhelming and complex. We have a simple three step process to identify key details that help shape and define the most viable elements that create your desired marketing plans.

Most importantly - everything that we deliver is actionable, unique to brand and measurable.

Customer Segmentation & Profiling

We believe in an audience first planning process to help build a picture of who your customer is and who you want to target moving forward.

This includes:

- Customer need states and situational analysis.

- Behavioural segmentation, which orders customers based on actions and behaviours.

This combination helps clarify what customers do and why they do it, and provides critical insight into what is required to make the segmentation actionable.

Driving Growth Through a Unique Value Proposition

A customer value proposition is a promise made by a company to the audiences with whom it wants to build relationships. It can apply to an entire organisation or be specific to a particular audience or segment.

We consider the following:

- Translating and aligning the brand mission across different stakeholders

- Re-emphasising brand USP and mission across the business

Developing a GTM Strategy & Market Plan

Developing a go-to-market strategy is the third step in a 3-step approach.

This involves building out:

- Resource and operational requirements

- Product, pricing, distribution and marketing plan

- Customer service and sales funnel